The summer is in full force which means it is prime time to start fundraising for nonprofits that will support the financial needs for the year. The support of your nonprofit fundraising depends heavily on how well you communicate your efforts through written, verbal, or visual communication methods. Today we will cover how to communicate fundraising for nonprofits to help your organization reach its goal.
How To Communicate Fundraising for Nonprofits
The message you send to donors can easily affect the decision-making process. Here are some tips that help with communicating fundraising for nonprofits:
1) Know Your Audience
Before you send anything to your potential donors, make sure you have a strong understanding of your audience so you can send the right message. Determine the demographic that you want to reach and find out what your audience responds to best.
Once you learn about your audience, compelling them is much easier. Remember to keep tone, language, jargon, etc. in mind as you start crafting your message(s).
2) Know Your Goal
It’s almost impossible to reach any goal when you don’t know what it is. Set your goal early on in the planning process so you can effectively incorporate it in your communications and strategy.
3) Keep Text Brief
Effective communication does not equate to extensive text. When writing your message, be sure to share enough information to inform the reader, grab their attention, and compel them to support your fundraising efforts. If your message is too long, you could lose the reader’s interest or even their support.
4) Personalize the Message
Always keep your target audience in mind when writing and make a personal connection. Readers that feel connected tend to give more easily! You would never write the same message for a millennial as you would your elderly audience.
5) Be Consistent
Once you have established a tone for your messaging, stick with it! Readers like consistency and will get the message you are trying send. This will not only cut down on the time you spend preparing additional messages but will also save your marketing budget major moola.
6) Avoid using Jargon
Nonprofit organizations and professionals tend to have industry-specific jargon that isn’t used in our daily vocabulary. Avoid using this jargon when communicating with your audience, because nine times out of ten they won’t have a clue what you are trying to imply. When your audience doesn’t understand they are more likely to skip the call to action and move on. As much as you wish they would simply ask, this is likely not the case.
7) Prompt Communication
Give your readers an adequate amount of time to donate towards your fundraising efforts. If you wait until the last-minute to correspond with them, they will be more inclined not to give or simply “catch you next time,” which usually never comes around.
Set deadlines for when you want to send correspondence and stick to them. The more time you give the reader, the more support you may receive!
Once you have communicated your charity fundraising and collected donations to support the mission of your organization, be sure to keep a record of all donations for your annual IRS Form 990 filing.
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