How do you boost online donor retention? It’s a big question. Currently, 40.5% of nonprofits surveyed said that less than 10% of their fundraising came from online donations.
So we know there’s quite a swath of exempt organizations out there who aren’t utilizing online donations.
But for those who are, how do you make sure you are following best practices? How do you retain those awesome, web-savvy donors?
When it comes to communicating with your online donors, you are pretty much tied to both email and social media.
Before you get to those steps, you should probably have a solid online presence. Start by creating a website and a blog! Your blog can range from personal stories about your nonprofit to tips and tricks. Anything goes, as long as you communicate organization updates too!
After that, you simply need to design an email campaign. Let this take form as newsletters, donation emails, or even deals.
Your social media presence is crucial now. With online donation movements like #GivingTuesday, there are just too many opportunities out there. Get social now! It’s low hanging fruit.