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ExpressTaxExempt Blog

Tuesday, March 29, 2016

How Can You Take Donations to the Next Level?

Let’s face it, fundraising isn’t easy. Simply getting your audience to the donate can be a struggle for many nonprofit and tax exempt organizations.

So how can you optimize your approach to fundraising? Well, come up with a plan to take your donations to the next level!

You Need Online Donations

First up, you need to start accepting donations online. Even if you feel better with the old school methods, you need to consider online donations. Why? Because the whole world is mobile—and the easier it is, the more people are eager to give. And nothing is easier than using your phone or laptop to donate.

So make sure you have a website, and use social media, email, and video production to bring your donors to your website! It all works together, really.


Communication for Donations

After you have your page designed, implement your email marketing strategy to direct donors to your site. We’ve told you about email before, and stand by those marketing basics.

Mixed together with social media, you’ll be able to direct increased traffic towards and hopefully donations to your site.

But don’t abandon all of your traditional methods—a direct mail campaign that advertises your web presence is a good mix of traditional and cutting edge. It’s best to use both to reach your audience!


Advanced Tip: Landing Pages

Your website might be awesome, but if you utilize a landing page, you can customize the experience even more for your donors. So what should you do? Customize a single page with a short donation form and passionate copy with a call to action. REMEMBER—Minimalism is best, so avoid heavy graphics, web videos, or any other distractions.

Let’s face it, some things will work and some won’t. Instead of doubling down on one strategy, you should implement A/B testing to make sure that your fundraising efforts aren’t wasted!

Test your landing page by creating two pages that are near identical, but with different calls to action. Monitor which CTA produces better conversion rates, and then you know that is the right direction. Take the foundations of the more successful page, and then create another page expanding that idea. Keep testing and watch your conversion rates increase!

Once you have your donations coming in, head over to ExpressTaxExempt and create a free account. While Form 990 might not be due for a few more months, it’s never too early to work on your recordkeeping, e-file last year’s 990, or even just keep track of donors.

If you have any questions, our dedicated customer support team is here and ready to help, by phone at 704.839.2321 and by email at Support@ExpressTaxExempt.com. We look forward to hearing from you!

What are your advanced marketing tips?


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